Part 2: Ecommerce – hosting, CRM and customer support
What does an E-commerce shop need? Most probably some of the common responses include good design and accurate description of the sold goods, relevant supporting content and photos of the products, as well as a friendly customer support team even though this team may be yourself only (in the beginning).
Although the team of Levelup Consulting agrees completely with the listed above, there is more to the success of an online platform. It is also about the correct planning of revenue and costs, and the shaping of the right strategy for development of your e-commerce site.
In the first blog post of the series our team made a promise to uncover some of the secrets for successful online business, more particularly e-commerce, because much of them are well hidden from the consumers. It is about the software programmes which allow you to monitor your sales and inventory, to calculate your revenue based on the consumption profile of your customers, and last but not least, to predict what would be the most appropriate moment to expand the portfolio of your business.
Let’s elaborate on three distinct pillars of an e-commerce platform. The foundation is the correctly chosen hosting which enables the gradual growth of your business eliminating any unnecessary expenditures. Furthermore, this should be a stable environment which offers the entire set of online tools which an administrator of the online platform requires to manage it and illustrate the capabilities of the online business in the most appropriate manner with the goal of winning new customers. In light of the described, Level Up Consulting would research, help you test and recommend a reliable cloud hosting service which is both close to your market and keeps your sensitive data safe and in the boundaries of the country of origin of your business.
Taking into consideration the next layer of your business we should pay attention to the calculations behind the product pricing, the investment and expenses. Nowadays people don’t have to take a notebook and write down long and complicated computations and estimations because there are numerous online tools to do this. Having in mind your product line, the pricing model and the balance sheet, both on a short and on a long term basis, there are various accounting programmes to help you get closer to the desired results. There are basic and more complex accounting platforms which authorize you to monitor the factors forming your balance sheet more closely, to create models and analyse them. The experts of Level Up Consulting have gained experience with different services empowering us to recommend the most applicable one for you.
Last but not least, every E-commerce platform requires friendly and careful customer support regardless of the fact whether this role is performed by you, the owner, in the beginning. Imagine readers and watchers of your products who add them to the list of “favourites”. They should be supported during their entire time on your website because often their decision whether to purchase a good or not is influenced by the support they got and the impression your online platform left in them. The team of Level Up Consulting is able to train and create a dream team of people who are able to look after your potential customers and drive more sales. Whether they have to tackle complex questions or win a customer, Level Up Consulting is going to help your team to accelerate the growth of your e-commerce business in line with the strategy.
Inspiration is just the beginning. We are going to help you turn it into a successful business.
To check out the first of the series of blog posts about the contribution of consulting companies in an era of technological innovation go to “The New Shapes of Business Consulting in 2020“.